Imagine being able to bolster your and your company’s profiles by communicating effectively and building strong relationships with the media, investors, and the public. This is PR.
As opposed to traditional Marketing, PR compounds over time. A client’s Top-tier article can be leveraged for credibility, relationship building, and fundraising in the next ten to twenty years, while traditional Marketing’s gains are a one-time deal.
You will learn the necessary skills to succeed in the PR world, how to apply these skills effectively and bring your clients forth in the eyes of the media, and exclusive insights into the inner workings of media publications from expert professionals in PR.
What is PR? Fundamentals of a PR professional (write, read, analyze, create); When do companies need PR; what does PR entail for a professional; What is the media; Why should they care about your client; insights on the media.
Pitches; types of pitches; what works on a pitch; how to write pitches.
Personalized emails, Mass Outreach, Exclusives, Embargoes, Guest Articles
Following up, Organizing interviews, Connecting with journalists, and building profiles.
Practice
Practice
Fernando Núñez Is a Public Relations VP at Publicize & Co with a rocket pace trajectory in the PR space. Fernando works with 1000 companies and their leaders, world leaders, and entrepreneurs in the Cloud, Fintech, Venture Capital, Health, and Sustainability sectors to build their profiles and bring them into the public eye as leaders of their respective spaces.
