The high-impact long-term training/recruiting program in PR without charge

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WHY YOU SHOULD STUDY PR?

what is pr?

What is PR?

Imagine being able to bolster your and your company’s profiles by communicating effectively and building strong relationships with the media, investors, and the public. This is PR.

Why do companies/people pay for PR?

Why do companies/people pay for PR?

As opposed to traditional Marketing, PR compounds over time. A client’s Top-tier article can be leveraged for credibility, relationship building, and fundraising in the next ten to twenty years, while traditional Marketing’s gains are a one-time deal.

Why Publicize Academy?

Why Publicize Academy?

You will learn the necessary skills to succeed in the PR world, how to apply these skills effectively and bring your clients forth in the eyes of the media, and exclusive insights into the inner workings of media publications from expert professionals in PR.

PUBLIC RELATIONS FOR BUSINESS

Week 1: PR 101

What is PR? Fundamentals of a PR professional (write, read, analyze, create); When do companies need PR; what does PR entail for a professional; What is the media; Why should they care about your client; insights on the media.

Week 1: PR 101

Pitches; types of pitches; what works on a pitch; how to write pitches.

Week 3: Contacting the media

Personalized emails, Mass Outreach, Exclusives, Embargoes, Guest Articles

Week 4: Building relationships

Following up, Organizing interviews, Connecting with journalists, and building profiles.

Week 5: Pitch writing

Practice

Week 6: Media contacting

Practice

Professor
FERNANDO NÚÑEZ

Fernando Núñez Is a Public Relations VP at Publicize & Co with a rocket pace trajectory in the PR space. Fernando works with 1000 companies and their leaders, world leaders, and entrepreneurs in the Cloud, Fintech, Venture Capital, Health, and Sustainability sectors to build their profiles and bring them into the public eye as leaders of their respective spaces.

FERNANDO NÚÑEZ